Thursday, August 30, 2012

Wave Them On Over - Why You Need Promotional Flags

So far, for the month of August, our Inflatable Design Group blog has covered many aspects of our vendor tent promotional campaign.  In case you haven’t had a chance to read the last posts, then by all means do so.  We’ve got a lot to show you, and we want to make sure you know what’s going on.

In case you don’t have time for that, we’ve talked at length about businesses that have benefited from our vendor tent promotional packages.  The companies we put packages together for include Legends Beer and Tecate.  Beyond these examples, we also provided some hypothetical examples of what some companies could do to make use of our vendor tent promotional package.  In addition to this, we started talking about the individual pieces starting two blog posts ago. Specifically, we covered vendor tents and giant inflatable pieces.  Today, we’ll continue this trend and talk about our promotional flags.

Just as with giant inflatables and smaller point-of-purchase pieces, promotional flags serve the purpose of giving your tent setup better visibility and will contribute substantially to your branding efforts.  This is especially true when you consider that promotional flags have the flexibility to sway in the wind, which action may catch more eyes than a static inflatable could.

One major difference between promotional flags and giant inflatables is that promotional flags never look like a company’s product.  Promotional flags are exclusively vehicles for getting attention for the brand itself.  While an inflatable product replica can directly access emotions related to previous customer experiences, this might not mean much to people who have never used the product or service before.  Promotional flags act a bit like a big, firm handshake.  It introduces you to the brand while making eye contact, and it’s the first step to a warm relationship.

Of course, you can use promotional flags all by themselves, but why would you want to do that?  Promotional flags are far more valuable when you use them in conjunction with other promotional tools, such as with our vendor tent promotional package.  Each piece in the package has a unique role that works together with the other pieces.

When you’re ready to see what a promotional flag would look like for your next promotion, check out our webpage. There, you’ll be able to see whether you want a bow-shaped flag or a feather shaped flag before you even call us.  Should you have any questions, concerns, or comments, feel free to contact us or even drop us a message in the comment section below.

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